What 1% For The Planet is and does: Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives.1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, were also passionate environmentalists that happened to be running successful businesses. More important, they understood it was good business to protect the natural resources that kept them in business. As a 1% For The Planet member company, we recognize that we have a responsibility to our planet. That's why it is not only important that all of our Maine lobster rope doormats and products be made with 100% REclaimed lobster rope, but 1% of our annual sales at Stern Lines is donated to those that share our passion in preserving our ecological environment!